Have you heard? Gen Z (1996-2012) is already making their way into the workforce. While some of this generation are still too young to enter the workforce, the eldest of them are around 22, and may even be one of your colleagues. How are Digital Natives different than the Millennial generation? That’s just it – they are truly Digital Natives. They don’t know a world without digital devices or social media. Their attention span can be shorter than Millennials; technology comes very naturally to them and they are used to switching between apps and multi-tasking at all times. Which is why in today’s post I want to discuss your job descriptions, with a focus on the length of them. Did you know in a recent study by CareerBuilder that 60% of job seekers said they have quit an application due to its length or complexity? Looking ahead as more candidates begin to come from Gen Z – this is going to become even more relevant. Where are these Gen Z candidates now? They’re on social media, and especially on visual platforms like Instagram, Snapchat and YouTube. Expect your recruitment efforts for these new candidates to change. Lengthy job descriptions are not going to be a huge hit, as well as long email conversations. Short video and voice messages will be much more effective at keeping in touch. To get applicants excited about working for your organization, try making short videos of a job description, and keep the visual elements enticing. Post these on your company YouTube channel to encourage engagement. Remember that keeping candidates informed with constant communication about their status and potential next steps is critical. The iGeneration doesn’t like being kept in the dark and appreciates real time feedback, especially in-person or video versus a text or email. Here are some more tips about how to make your video job descriptions stand out:
- Have someone that is currently in the position or very similar one talk about the role, that way the potential applicant gets a realistic idea of a day in the life.
- Create a corporate overview brand video as well, with an overarching theme that stays consistent with each video.
- Keep your video job descriptions around 2 minutes to 2 and 1/2 minutes long.
- Make sure there is a call to action in your video, such as “email us to apply” or “click the link in the description box to apply” or better yet, embed your video on the job description of your website so it is easy to apply after watching.
- Create a style guide/notebook that can be updated over time with phrases and tips on how you set up the last video to make it easier for the next video.
- Smile and enjoy the process!