Misconception about Social Recruiting:
Let us put away the myths and the misconceptions around Social Recruiting – that partaking in Social Recruiting will attract and add to the amount of unqualified applicants already in the recruiter’s inbox. If anything, Social Recruiting helps attract more qualified applicants and it helps single out the best talent. How, you ask? Let’s simply start by looking over some key stats to begin our appreciation and love for Social Recruiting:
93% of Recruiters review a candidate’s social profile (Source). This gives recruiters a more personal view of the candidate and can help them determine whether or not they will be a good fit for the company culture.
73% of companies have successfully hired using social media (Source). The ease of use that comes from social recruiting has benefited companies that more and more of them are following this trend. They are able to put forward a more personal view of the company, and are able to provide easier ways to apply for a position online.
42% of companies say that the quality of candidates has improved because of social recruiting (Source). These benefits often stem from employee’s referring their friends and family members to the job postings online, LinkedIn being the largest network that people use for social recruiting and applications.
With this rise in Social Recruiting and the numbers that show an increasing demand for this method,what is the future for Social Recruiting? How should companies successfully apply this to their current strategy?
The Industry Future:
According to SourceCon, for the success and strength of Social Recruiting to continue to flourish as it is right now, recruiters need to develop a relationship with the people applying to the jobs. This might require talking to the applicants during off business hours like the weekend and after work, since this is when they are most likely available if they are currently employed.
To help recruiters with this, our companies should create an easy to use social recruiting atmosphere, an example being more mobile recruiting functionalities. Creating a more accessible way for recruiters and applicants will help with the development of your company’s social recruiting needs and is a crucial investment to the company.
Another investment to look into besides mobile recruiting is Employee Advocacy programs. Employee Advocacy is the new social recruiting trend that is taking over when it comes to bringing in highly qualified candidates. To better understand what an Employee Advocacy Program is, Bambu gives an easy to follow definition. They are employees who:
- Generate positive exposure and raise awareness for a brand through digital media or offline channels
- Recommend a company’s products or services to a friend or family member
- Represent the best interests of the company both internally and externally
- Can help build employee ownership of the organization
- Are experts on your product or service and can be a credible spokesperson for your company
So, why wouldn’t we want our employees to talk about how great your company culture is and your business’ success via social media? How the employees perceive and talk about your company via social has a great impact on how the outside word sees your company and ultimately who will want to apply. The best employee advocacy programs help bring in the right outside talent that is both qualified and fits with the employee culture. This takes a huge load off the recruiter, providing them with a pool of qualified candidates right at their fingertips, candidates who already want to work for your company since they have heard so many great things about you.
Interested in hearing more about Social Recruiting? Listen to our webinar for more key statistics and the steps you need to become Social Recruiting savvy.